Our new Digital 2020 reports – published in partnership with Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. More…
Perhaps the most important brand management activity is positioning the brand properly. A well-positioned brand addresses important consumer benefits in unique and compelling ways. It also creates an emotional connection to the…
Every few years, a new app redefines the way we use social media. 2020 is looking like the year that TikTok takes over. The kids love it. Everybody else says…
If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people…
Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and…
Keeping up with marketing trends each year is no easy feat. Strategies and technologies can rapidly change from one January to another, forcing your marketing team to think on its…
If your brand were a fictional character, what personality traits would he or she display? When you hire new staffers for your organization, you need to get to know these people.…
DMN is proud to have signed NeoStrata as a client! Looking forward to working with them and Elvee Consultancy. You may not be 18 anymore but that’s no reason you…
With many couples left devastated after being forced to postpone their big day as a result of COVID-19, BLOOM Gin is helping out where it can by offering one lucky couple the opportunity…
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. But an effective email marketing…