Ads play a crucial role in the marketing campaigns of various products, and because of their impact on the masses, brands and marketers spend millions of dollars on their advertisement…
The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics.…
WE LIVE IN an age of manipulation. An extensive network of commercial surveillance tracks our every move and a fair number of our thoughts. That data is fed into sophisticated artificial…
B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign, you’ll…
South Africans have long been attracted to brick and mortar stores – and until Covid-19 hit, e-commerce was far down on many businesses’ to-do lists. Many years before the pandemic,…
By Graham Staplehurst, issued by: KANTAR Purpose is one of the most misunderstood and misused business buzzwords today. It's not a new concept - centuries ago it was understood that…
Looking for ways to boost your social media brand presence? Knowing how to increase brand engagement on Instagram, the latest and hippest social media platform app, is a great start.…
To build a new smartphone app is a daunting and expensive task, with development costs ranging between R400 and R1,500 per hour. The development time of a custom application can…
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives. Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person…
Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy,…