We are a design and branding agency in Cape Town, who are passionate about developing forward-thinking, authentic and exclusive brands.
These three aspects all have different roles, and put together, form the image of your business, or product.
The holistic emotional corporate image perceived.
The visual aspects that form part of the holistic brand.
The use of an icon that identifies a business in its most simplest form.
Everything you do, and everything you produce should reflect your company values and vision. This is the fundamental idea and core concept behind your business as a whole.
The brand development package is a six step process and includes:
We work hand-in-hand with you to create a strong, well-defined brand strategy and goals for your future aspirations.
We assist with defining your unique selling point, why clients should choose to work with you and how to best communicate that to your target audience.
We do the necessary research to clearly define your target audience – understanding their perspective and priorities – to ensure that high growth and high profit is achieved with a narrow focus, fast growth module.
No consumer can relate to brands that sounds scripted, rather, we help to craft brand voice that fully embodies your company’s essence for customers to engage and experience your brand.
The visual devices for your brand include:
- 3 x logo options
- Tagline (if required)
- Stationery (letterhead, business cards, email signatures)
- Apparel Design
- Signage (Interior & exterior)
- Online asset archive
Your brand guideline is your style guide and “set of rules”. This document includes: Logo use and placement; colour palette; typography and fonts; iconography; photography, images and stationery. The brand guide ensures consistent application across all collateral.