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Assess your company's digital transformation using these four indicators There is hardly an industry that has not been affected by the inflow of digital technologies, from being a buzzword digital…

Are you tracking the right digital marketing metrics in alignment with your brand goals? Are your online results linked to your bottom-line performance - i.e. the actual sales made and…

The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said. The coronavirus, with its unprecedented impact on travel, retail and day-to-day…

From recessions to tsunamis, businesses across the globe are used to preparing for interruptions. Whilst many of us contained in our homes - potentially for months - attempt to adapt…

Organizations are struggling to adjust to the new reality of the COVID-19 pandemic. Revenue is being impacted in retail, travel and hospitality industries among others. Companies are figuring out how…

It's not using technology that makes you win, it's being the first to use that does. Marketing is the primary challenge of every business. A brilliant idea will fail if…

Too many startup leaders deny the difference quality marketing makes and what they can afford. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations,…

In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding…

When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online or in-person. They often have three things in common: They’re…

With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely…