DIGITAL 2020: 3.8 BILLION PEOPLE USE SOCIAL MEDIA

Our new Digital 2020 reports – published in partnership with Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. More…

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Positioning Your Brand

Perhaps the most important brand management activity is positioning the brand properly.  A well-positioned brand addresses important consumer benefits in unique and compelling ways. It also creates an emotional connection to the…

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