New, nontraditional education options are proliferating. Among freelancers with a four-year college degree, 93 percent say skills training was useful versus only 79 percent that says their college education was useful to the…
With business research being a leading reason to perform a search online, any business that wants to be competitive in the online or offline market must have a professional website.…
Branding is important, it goes beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…everything from your…
Most of us write dozens of email per day. But, what impact can the SUBJECT LINE have on the response of the recipient? Here are 15 tips for writing an…
Social media provides a powerful tool for outreach: Companies can share stories, talk about events or offers, or discuss services or solutions with interested customers or potential clients. But not…
Here are the top 10 tips for graphic designers: 1. Don't attempt to imitate another designer's work. 🎨 2. Listen to your clients. 😊 3. Gain experience. 📚 4. Welcome constructive criticism 🏡 5.…
Understanding people and their things (things of course referring to their personal preferences, their feelings, their beliefs and their intents) are important within the marketing sector...Why? Some people feel that…
When developing a brand with a client, it’s important to understand and share their excitement for their vision. Your job is taking that vision and turning it into reality. The…
Building brands based on emotion is a journey. And we love it! Branding and marketing trigger emotions, so which emotions am I referring to? Here's a list of negative and…
It's time to get personal. Personal branding, that is. Branding that represents you. The world seems to be moving towards the practice of people marketing themselves and their careers as…