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The Importance of Branding.

Branding is important, it goes beyond just a logo or graphic element.

When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

Don’t be overwhelmed with the broad definitions, in short – your brand is the way your customer perceives you. 

It is critical to be aware of your brand experience and have a plan to create a brand that you want to have. It is also important to note that a good brand doesn’t just happen… it is well thought out, strategic planning.

Your branding promotes recognition.

People tend to do business with companies they are familiar with, if your branding is consistent and easily recognizable, it can help people feel more at ease purchasing a product or service from you.

Your branding is what helps set you apart from the competition.

The most critical aspect of today’s market is being able to stand out from the crowd. With technology and the online market, your brand is no longer just competing locally, but it is competing with the global economy.

A clear strategy provides clarity.

A clear strategy provides the clarity that your staff needs to be successful, it tells them how to act, how to win, and how to meet the organization’s goals.

A strong brand generates referrals.

People wear, eat and constantly tell others about the brands they love. You can’t tell someone about a brand they don’t remember. Having a strong website strategy is critical in generating referrals and traffic.

Your branding helps you connect with your customers emotionally.

Purchasing is an emotional experience, a good brand connects with people on an emotional level. They feel good at an emotional level when they engage with the company.

The best branding is built on a strong idea… an idea that you can hold on to and can commit to and deliver upon.

If you need assistance, from creating your initial brand strategy to the visual identity elements, we’d love to help you identify and share your story! Feel free to contact us here.