Break from boring: Content marketing makeover
As marketers, it's easy to get stuck in a rut when it comes to design. We follow the same trends, adhere to the same design norms, and end up producing…
Marketing Agencies in Cape Town. How good are they?
Advertising is not a new concept, this we know. Political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertising as we know it is generally…
How to become a brand ambassador. Or use one.
Brand Ambassador Basics At grass root level, a brand ambassador is a person you can hire to help increase sales and brand awareness. But there’s really so much more to…
GIVE IT AWAY: BRANDED CORPORATE GIFTS
Look under your chairs! You get a gift, you get a gift! Everybody gets a gift! While we’re not all able to gift big like Ms Winfrey did, we go…
Your brand idea: is it big enough?
There are different names for it; brand idea, company DNA, the big idea or brand essence. Essentially, to win in the marketplace, you need to be interesting, simple, unique, inspiring,…
How to create a brand identity
A CASE OF UNMISTAKEN BRAND IDENTITY When we say brand, you say logo. “Brand: Logo”! While the terms brand and logo are often used interchangeably, the logo is in fact…
Define your Core Brand Values for the Future of Online Marketing
How an online marketing agency can help shape and shift your brand into the future. There are many different puzzle pieces that make up your brand, which help define its…
Outshine and Outrank with SEO Best Practices
The keyword for this blog: Search Engine Optimisation Did you notice how we incorporated the keyword into our H1 title in order to ‘up’ our SEO ranking? How could you…
Unpacking Paid Media in Social Media Marketing
Let’s jump straight in: What is Paid Media?The term paid media refers to external marketing efforts that include paid advertising and placement such as display ads, branded content, and pay-per-click…
Write, the right way: The words on your website matter
Almost all business owners understand how vital it is to have good design and UX on their business website. The truth is, many don't understand the importance of well-written, engaging,…