The keyword for this blog: Search Engine Optimisation
Did you notice how we incorporated the keyword into our H1 title in order to ‘up’ our SEO ranking? How could you not? It’s so obvious! While SEO optimisation is really important, and we couldn’t recommend SEO best practices enough, there are clever ways to include keywords, and there are less-than-ideal ways to include them. We outline some of these ways, and best practices – without giving away too much (wink wink).
Firstly, without getting anxious about SEO, one thing you need to be realistic about is that it is a dog-eat-dog world, and in order to stay on top of your rankings, you need to be able to change with the times, and be OK with people telling you what you do (basically, Google).
Outsmart, Outthink, OutRANK
The most straightforward way of pipping your competitors at the post is to offer a superior product. Yes, you need to actually have a product or service that works, has purpose, and value for the people who invest in it. Once you are confident about your offering you need to figure out how to let your target audiences know that you’ve got the best quality or most affordable deal in town.
Ta da! That’s where marketing comes in, and for online businesses, search engine optimization (SEO) is king. Getting the best rankings on Google is a zero-sum game. That’s why your pages need to be better optimised than your immediate competitors’: To become a successful entrepreneur and enjoy the lion’s share of the market.
The right keywords combined with quality content, written by an experience Copywriter, hosted on a well-structured landing page might be the fastest way to bring new customers to your business. It’s not that much to ask, is it?
Here are the most important factors to consider when it comes to outranking your peers, without it getting personal (cue: evil laugh).
- Research Keywords
Without being too obvious, for maximum success, make keyword research your starting point for your SEO strategy. Keyword research attracts more visitors to your site, but quality is just as important as quantity. You want to really connect with audiences who have a need that your business can fulfil.
- Optimize Your Pages for Keywords
Once you’ve settled on the best and most searched for keywords, it’s time to implement them on the page.
These keywords should be equally distributed throughout the structure of all your site pages. Incorporate them into headers, page titles, descriptions, URLs and meta tags.
NB: Don’t overstuff your pages with keywords as you can’t get much passed Google. They spot pages that are rigged to bypass their algorithms.
- Write Great Content Around Your Keywords
Over and above all SEO tips and tricks of the trade, one stands out: “Content is king”. Well-written, SEO-optimised content drives traffic to your site and engages your audience once they’re there. Job. Done!
Blog posts, FAQ’s and your “About Us” page all offer opportunities for SEO keyword implementation. Always write with the key audience in mind. This is a winning formula. Need a good content creator and copywriter extraordinaire? DMN can help.
- Link Your Pages Internally
Internal linking is one of those simple SEO tips to get your rankings up. How? Make sure your blog posts and other pages have relevant links back to each other. See what we did there?
Not only will your site rank better, but you can also get more organic traffic from visitors exploring your site. The longer a visitor stays on your site, the better your rankings will be.
- Optimize Load Times
Google knows that users don’t want to be directed to ‘clunky’ sites that take too long to load. If your site takes too long and is cumbersome, Google will quite literally point users elsewhere if it senses that your site is slow and cumbersome. If this happens you can say goodbye to all the other SEO best practices you implemented on your website.
Need someone to make sure your website is responsive and your SEO streamlined? Well, whaddaya know – we’ve got a team for that too.
- Make Your Site Mobile-Friendly
It’s no secret that people spend a lot of time on their phones. It’s likely that you’ll be reading this blog from your mobile device. This is why you need your page optimised for mobile so that users get an intuitive experience regardless of where they are browsing from.
What Google says goes. They have made it clear that mobile-friendly sites rank better.
Don’t just become the BOSS of SEO, be the CEO of your SEO.