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How Digital Marketing Transforms the Real Estate Industry

Even before, realtors can seek innovative ways to cope with challenges. Since the competition inside the industry can be tough, agents often go the extra mile to stay up to date with the latest strategies to adapt to a new generation of buyers and technology. It is an ever-evolving industry that continuously transforms itself to offer better and more competitive services and platforms to its clients.  

 Nowadays, qualified leads don’t start their home search on newspaper listings and print advertisements anymore. Realtors are quick to pick up on this behavioral change in the market and migrate to where everybody is—online.

The Future of Real-Estate is Digital

The transformation of traditional real estate marketing into digital offers a wide array of channels for buyers and realtors alike. It is the pinnacle strategy to land clients and meets your sales quota in the fast-paced world of work.

At a glance, buyers can already have a bird’s-eye view of the available options in the market—making it easier to filter out properties tailor-fitted to their needs. Realtors, on the other hand, don’t have to spend grueling hours crunching data and numbers. With advanced digital marketing tools at hand, they can maximize their market research to execute data-driven campaigns and decisions.

Virtual House Tours offer Flexibility

With a pandemic going on, the challenges within the real estate industry are highlighted even more. Many real estate agents lost their jobs while property sales staggered. With limited means to conduct open house events, realtors exhaust the wonders of digital media.

To aid this, online house tours through augmented reality (AR) became an instant hit to the marketing campaigns of real estate companies. Through AR, users can explore available houses on their own time and at their desired pace. In this virtual tour, they can also view the house at a 360-degree wide-angle where they have the freedom to zoom in on the parts they want to look more in detail.

Going to in-person showings may be time-consuming and costly from both ends of the realtor and consumer before. But with these innovations, homebuyers can view these AR and VR catalogs to preview houses for free. This flexibility helps buyers save money and time in the process of looking for their new home.

Establish Your Real-Estate Persona Online

Real estate requires a lot of socializing. Connections are the key to thriving in this industry. But the time of exchanging physical business cards is long gone. Realtors now have the freedom to show off their experiences and results to build their industry authority and stronger relationships online. Platforms like LinkedIn can help agents set their real estate resume.

This applies to real estate brands too. If you want to boost your sales and scope of audience, then it’s time to set up or improve your digital presence. Doing this creates a platform for your digital marketing campaigns where you can expand your visibility and have access to the perception of your clients towards your brand.

Your online presence matters to make your brand visible and credible to home buyers. Knowing how to navigate through social networks like Facebook, Instagram, and Linkedin is an important aspect to help real estate agents succeed in their digital marketing efforts.

Maximizing Social Channels for Optimum Results

Start with the basics. Plan a solid email marketing campaign to take advantage of existing contacts and buyers. Use email to announce exclusive house screenings or to simply send a message of gratitude for forged partnerships. Emailing may be considered old school in the current digital sphere, but it certainly can help in retaining clients if your audience is targeted properly.

Facebook, with its billions of users, is a huge fishing bowl of options and clients. Maximize digital campaigns by creating your community and setting up virtual tour appointments. It is also the best platform to communicate with clients through curated social media posts that fits the interests of clients. Multicasting relevant events on Facebook with recognized industry speakers also drive up buyer engagement.

On the other hand, Instagram humanizes the real-estate brand. A brand’s Instagram profile sets the early expectations of clients. It’s the social avenue for published testimonies of previous clients, actual photos of house listings, and the overall brand look and personalization of the brand.

Executing well-planned digital marketing campaigns will entice more people to the brand. This will prompt them to message and inquire about available houses and online house tour appointments. However, with lots of competition around, the timing of messages replies can make or break a deal.

Good thing that AI makes it possible for real estate brands to be available for clients in real-time. Using artificial intelligence chatbots can automate a lot of real-estate processes. Printing flyers and knocking on doors are now a thing of the past. Going out to schedule appointments can now be done virtually.

Conclusion: Digital Transformation is Inevitable

Much like any other field of work, the real estate industry has adapted to the digitization of processes and marketing strategies. This transformation is inevitable as companies gradually adapt to technology and big data.

But it doesn’t have to be a bad thing. With the right balance of human interactions and digitalization, real estate agents and brands can achieve a harmonious relationship with their potential and existing clients. Executing a digital marketing campaign is just the first step. Converting leads into sales, retaining clients, and sustaining engagements are other factors that real estate brands should work on to achieve a successful digital transformation. 

Article by Kat Sarmiento