Picking Your Path: Digital Agency or In-House Team?
The digital dilemma – agency or in-house? In this wild digital jungle, where businesses are fighting tooth and nail for the attention of their target audiences, a robust digital marketing…
Customer Management: The Key to Creative Success
If there's one thing that separates successful businesses from mediocre ones, it's their ability to communicate with their customers. Yes, not just walking the walk, but talking the talk. Effective…
Marketing Agencies in Cape Town. How good are they?
Advertising is not a new concept, this we know. Political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertising as we know it is generally…
How to become a brand ambassador. Or use one.
Brand Ambassador Basics At grass root level, a brand ambassador is a person you can hire to help increase sales and brand awareness. But there’s really so much more to…
GIVE IT AWAY: BRANDED CORPORATE GIFTS
Look under your chairs! You get a gift, you get a gift! Everybody gets a gift! While we’re not all able to gift big like Ms Winfrey did, we go…
Your brand idea: is it big enough?
There are different names for it; brand idea, company DNA, the big idea or brand essence. Essentially, to win in the marketplace, you need to be interesting, simple, unique, inspiring,…
Define your Core Brand Values for the Future of Online Marketing
How an online marketing agency can help shape and shift your brand into the future. There are many different puzzle pieces that make up your brand, which help define its…
The State of Video Marketing in 2020
Video remains the most engaging, most shared type of content on social media, and if you haven't considered how you can get more video into your digital marketing approach, it may…