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5 Social Media News Stories You Need to Read This Week.

Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.

1. Snapchat launches Bitmoji TV.

What if the bitmoji avatars of you and your snap friends could star in a full motion cartoon series? Snapchat’s new offering Bitmoji TV is here to do just that. The new release is riding on the popularity of bitmojis and demand for short, TV like content. Users can now customize and watch episodes of their bitmoji characters undertaking various adventures. The first season of Bitmoji TV has ten episodes that users can find in the Bitmoji TV section within the app.

2. Pinterest’s new development is an AR “Try-On” feature for Lipstick shades.

Searching for beauty inspiration on Pinterest just got a lot easier as the platform released an AR “Try-On” feature for lipstick shades. As explained by Pinterest, “Simply open the Pinterest camera in search, click “Try on” to find different shades and swipe up to shop from brands. A “try on” button will also appear on select products, as well as in search with related terms like “matte lipstick” or “red lips”.” Try-On also features a skin tone range, so Pinners can see similar lip shades on skin tones that match their own.

3. Conversation thread on Twitter gets a makeover.

Twitter’s latest, albeit small, update is a more refined version of the conversation thread on iOS. The new layout of the conversation thread makes it easier to see when people you follow are in a conversation. You can also see who’s replying to who so you can join relevant conversations. Twitter is looking to roll out this feature for Android soon.

4. Facebook Messenger for Business Gets a One-Time Notification API. 

Facebook’s new feature allows businesses to get back in touch with potential customers with relevant updates on Messenger. As explained by Facebook, “Businesses can send a message to the user asking if they want to be notified on a topic. If the user asks to be notified, the business receives a token and can use this token to send out the notification with the information the user requested at a later time.” The feature will also support valuable use cases such as price drop and back-in-stock alerts, as well as other notifications that people have requested notifications for.

5. LinkedIn’s Elevate functionality to be merged with Company Pages.

LinkedIn just announced the merger of its Elevate functionality into its native company page tools. Elevate is an employee advocacy platform that makes it easy to discover and share content curated by your company experts. A paid tool for company pages, Elevate gives LinkedIn page managers more ways to engage with their employees, share relevant updates, and amplify their online brand reputation.

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