Optimizing Your Google My Business Listing

Optimizing Your Google My Business Listing

Once you’ve verified your business, it’s time to finish fleshing out your profile. Go to the Google My Business dashboard, click the listing you’d like to work on, select “Info,” and then choose a section to fill out or update.

Add as much information and media as you can, including a business profile photo, the area you serve, your hours, attributes (e.g. “wheelchair accessible,” “free wifi”), the day and year you opened, and a public phone number and website URL. Anyone can “suggest an edit” to your listing, so it’s important to A) get everything right the first time (so you don’t encourage random people to make their own changes) and B) periodically log into your GMB dashboard and make sure all the details look right.

Google My Business Photos

According to Google, businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. Photos should be at least 720 pixels wide by 720 pixels high and JPG or PNG files. Not sure how many pictures to add – or what they should be of? See our list below.

Cover photo

Your Google My Business cover photo is one of the most important, as it shows up front and center on your listing.

Profile photo

Your profile photo is what appears when you upload new photos, videos, or review responses. Along with your profile and cover photos, you can and should upload other pictures to make your listing more informative and engaging.

Google My Business Videos

Videos can add some variety to your profile and make you stand out among other businesses in your category; however, don’t worry if you don’t have any — unlike photos, they’re not a “must have.” You can also add videos. Videos must be 30 seconds or shorter, 100 MB or smaller and 720p resolution or higher.

Google My Business Reviews

One of the best ways to encourage future customers to leave positive reviews? Respond to current ones. Not only does leaving an appreciate response show the original reviewer you’re thankful for their support, it also makes that positive review stand out on your listing and influences people to leave their own reviews.

Google My Business App

Google My Business is also available in app form for both iOS and Android. You can use the app to:

  • Update your business hours, location, contact information, and description
  • Post statuses and pictures
  • View search insights

You cannot use the app to:

  • Delete your business listing
  • Change its settings
  • Give ownership of the listing to another user

If you need help setting up and optimizing your GMB listing, get in touch with us here.

Full article can be found here.

Close