DMN – Default Mode Network
We’re excited to share the story behind our name, DMN, meaning: Default Mode Network.
In neuroscience, the Default Mode Network (DMN) is a large-scale brain network comprising regions that interact and show correlated activity. The DMN is most active when we’re not focused on the outside world—during moments of wakeful rest, like daydreaming and mind-wandering.
So, why did we choose DMN? Because humans are inherently reflective beings. We daydream, hope, think, wonder, and reflect.
The Default Mode Network is pivotal in:
- Remembering the past: Recalling past events.
- Imagining the future: Envisioning potential future events.
- Episodic memory: Retaining detailed memories of specific events.
- Story comprehension: Understanding and remembering narratives.
- Empathizing with others: Grasping and empathizing with others’ emotions.
- Moral reasoning: Judging the fairness of actions.
- Social evaluations: Making good-bad judgments about social concepts.
- Social categories: Reflecting on important social characteristics and group status.
- Theory of Mind: Considering others’ thoughts and knowledge.
At DMN Creative, we strive to apply the Theory of Mind in our client interactions. We consider their thoughts, what they might or might not know, and provide transparent, comprehensive information for a successful campaign. By understanding and considering emotions, we meet fundamental human needs.
DMN Creative – Developing Brands, Concepts & Strategies with a deep understanding of human intentions, beliefs, and desires.
DMN Creative – Developing Brands, Concepts & Strategies that demand understanding of human intentions, beliefs & desires.
BORN INTO CREATIVITY, FOCUSED ON STRATEGY, INSPIRED BY PEOPLE.