If your business is not advertising online, or has not adopted a digital-first approach to marketing, the time to change is now. This was the message from Google’s Marketing Insights…
If you’re reading this, it probably means you need marketing for small business. Luckily for you, I have all the answers. Since marketing has become so accessible, small businesses find…
2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting to be left out (as well as to capitalize on…
Digital marketing, a.k.a. online marketing is growing at such a rapid pace that majority of business owners and marketing managers are left in the dust and end up misunderstanding or…
With the end of 2019 coming to a near, it is important for every business to take a look at what may be coming for the next year. The rise…
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand…
Our new Digital 2020 reports – published in partnership with Hootsuite – show that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. More…
Perhaps the most important brand management activity is positioning the brand properly. A well-positioned brand addresses important consumer benefits in unique and compelling ways. It also creates an emotional connection to the…
Every few years, a new app redefines the way we use social media. 2020 is looking like the year that TikTok takes over. The kids love it. Everybody else says…
If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people…