Brand Management

The Brief

Inqaku, also known as MYSAFA, is South Africa’s official and only FIFA-integrated football player registration and competition management system. They work together with all football stakeholders – from FIFA down to the smallest grassroots clubs – MYSAFA has created a digital ecosystem focused on transparency, efficiency, service delivery, and uniting the football community.

MYSAFA and SAFA is ranked #1 in Africa and #15 in the world in terms of FIFA Player IDs issued.

They required a digital marketing partner to assist with monthly campaigns, and design requirements.

Project Overview

+ Inqaku Web App Redesign

+ Monthly Football Club Logos

+ Monthly Pitch Decks

+ Assisting with design requirements as needed


DMN Creative assisted Inqaku / MYSAFA with all of their monthly marketing requirements. We also assisted with their KIT GIVE-AWAY initiative, by designing the kits, doing brand photography, landing page design and pitch deck designs.